Client
Offworld Industries
PROJECT SCOPE
Concept Development
Visual Design
Brand Alignment
In collaboration with Offworld Industries, the brief was to create apparel for Squad fans that would feel at home both in an online merch store and at a synthwave concert. The direction drew inspiration from 80s and 90s vaporwave aesthetics—bold neons, glitched visuals, and nostalgic gradients.
Working closely with the Squad community and marketing team, multiple design directions were explored to balance retro-futuristic visuals with military themes. Early iterations leaned into vivid pinks, teals, and stylized soldier motifs before landing on a bold black-and-yellow design that echoed the game’s branding while still nodding to vaporwave aesthetics.
The result is a visually distinctive apparel piece that captures the spirit of Squad through a retro lens, uniting the game’s identity with vaporwave aesthetics in a wearable design.
